Hey!

I’m Juliana, Brazilian currently living in Amsterdam, on the lookout for the next challenge.

I have 12 years of experience designing digital products, working in tech from startups to large companies. I've collaborated in cross-disciplinary teams with developers, product owners, writers, and researchers. From B2B to B2C, internal and external tools, 0-1 designs to platform improvements—I've designed digital products that resonate with users, bring clarity, and create impact.

I hold a Bachelor's degree in Industrial Design and spent three years designing physical products. In 2011, I moved to The Netherlands to study at the University of Amsterdam, where I graduated in New Media and Digital Culture and have been working in digital products ever since. Whether designing physical or digital products, what energises me most is the contact with people and solving real problems for real people.

In my free time, I do ceramics (check my instagram). I also love to cook, exercise, and go camping — and I'm currently building a toy house for my baby nephew.

Want to know more about me and my work? Contact me at julimpaiva@gmail.com.